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The platform is rolling out a updated setting that enables them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI-generated clips.

Pilot Phase and Launch

The new functionality is undergoing trials over the coming weeks before a global rollout. This development coincides with a rise in content created by AI, driven by recent content generation software.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the most rapidly expanding channels on a popular video site only show content made by AI. A considerable share of this material is considered low-quality AI content, a label for substandard, mass-produced content that is frequently absurd or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own choices,” commented a spokesperson.

Volume and Proportions

TikTok disclosed that there are currently 1.3bn videos on its network tagged as made with AI. In total, in excess of 100 million pieces of content are added to the service daily, making AI-generated material a relatively small portion of its total content library.

How to Adjust Settings

Members will be able to reduce or increase the amount of AI-generated videos they see by opening the topic control feature in the app and picking AI-made media. Additional categories that can already be adjusted under the filter encompass politics, style, beauty, and dance.

AI Disclosure Rules

Its policies require content makers to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its community policies.

In addition, the platform will henceforth add an artificially created watermark to content produced via its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This step is intended to help prevent users from trying to circumvent the labeling process.

AI Literacy Programs

TikTok is additionally launching a $2 million awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching coding and technology.

Platform Protection

The platform has defended its safety measures, following controversy over proposals to lay off hundreds of content moderators in the UK. It is planning to cut a significant number of roles in its content moderation team in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.

A trust and safety lead stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by humans. The company stated a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”